Three overlapping gold rings on a black background.

Helping wineries,
beverage businesses
and distributors
to grow their
sales and distribution.

We offer on and off premise venues a selection of premium beverage solutions.

At Wayne Coomer Consulting we:

Assist liquor producers and distributors by providing expert guidance across the entire value chain.
Confirm market placement and grow sales through the development of effective sales and distribution strategies.
Execute targeted trade marketing campaigns, ensuring adherence to regulatory compliance, building strong brand identities.
Collaborate with stakeholders to secure successful product launches.
Oversee complex project management for all these functions.

We work with customers across the Blue Mountains, Central West and Riverina regions of NSW.

Three overlapping gold-colored rings on a black background.

About us

A man in a red sweater standing in a wine cellar with wine barrels around him.

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Our business services include:

Sales Strategy
Developing and implementing plans to drive sales, including identifying target markets, setting sales goals, and establishing sales channels.

Distribution
Creating efficient and broad distribution networks across the Blue Mountains, Central West and Riverina regions of NSW, by partnering with distributors, retailers, and on-premise venues ensuring products reach consumers effectively.

Trade Marketing
Designing promotional activities to increase product visibility and sales, such as point-of-sale displays, promotions, and training of staff.

Trade Compliance
Ensuring all activities, from production to sales and distribution, meet legal and regulatory requirements.

Branding
Building and maintaining a strong brand identity that resonates with consumers.

Project Management
Overseeing all these multifaceted initiatives, ensuring projects are completed on time and within budget, coordinating cross-functional teams, and managing resources effectively.